Mingdun Represents Korean Client in Defeating Trademark SquattingSuccessfully

China and Korea are important trade partners. Many Korean companies have long entered or purchased goods from Chinese market.In this process, their brands have also come into the sight of trademark squatters.


One of Mingdun’s client, ICONIX,a reputable Korean brand has its trademark squattered in China by its Chinese vendor in 32 categories of 'beer, beverages, etc.'. However, sincetheydid not work with each other directly but through many intermediaries, the evidence was of low probative value and the client’s previous actions against the squattered trademark were lost in CNIPA and Beijing IP Court. Our client and our lawyers did not get discouraged easily and our lawyers kept working hard to instruct our client to collect new evidencein various aspects. Meanwhile, our lawyers worked on bad faith evidence heavily because the bad faith has been considered more since the trademark law revision in April 2019,which will take effect on Nov.1, 2019. The hard working pays back in the Beijing High People’s Court to get a favorable decision for our client.


ICONIX, founded in 2001, is a large-scale entertainment company well-known in Korea and the world. It has many animation products, and one of its most core and most famous cartoon characters is the little penguin Pororo, with the Korean name '뽀로로'. Pororo (뽀로로) is a national treasure cartoon character in Korean. Based on the popularity of the character, Little Penguin Pororo 'Mingdun Represents Korean Client in Defeating Trademark SquattingSuccessfully' has many derivatives, such as toys, food, supplies, applications, regular exhibitions, movies, amusement parks and musicals.


Mingdun is a full-service law firm that focuses on intellectual property and also provides services such as labor law, company law and perennial legal counsel to meet the diversified needs of our clients.


Trademark is one of the core business areas of Mingdun and the trademark team is led by senior lawyers with more than 15 years of experience. For many years, it has been paying attention to the development and changes of China's trademark laws and regulations and administrative/judicial practices, and has accumulated rich experience through a large number of practical cases. All of these not only enables Mingdun to provide one-stop comprehensive trademark legal services to our clients, but also makes us a long-term partner of many multinational companies and small and medium-sized enterprises.


  • Related information More
  • 点击次数: 16
    2022 - 08 - 11
    For decades, some delivery companies, branches and their employees have committed illegal acts in terms of real-name mailing, incoming package inspection and implementation of the provisions on mailing of prohibited articles, in order to seek long-term stable business and high interests. Some express or logistics companies have conspired with the counterfeits production and sale gangs, forming a tight chain of interests. But they always got off lightly. A large amount of counterfeit drugs or illegal drugs were transported through express delivery. Case introduction Jin, a delivery man, knew that Yang was using a fake identity to sell fake medicines, but still helped Yang in packaging, receiving, delivering and mailing drug products and gained additional profit...
  • 点击次数: 13
    2022 - 07 - 08
    Public comments solicited on the draft amendments to the Measures for the Administration and Protection of Collective Marks and Certification Marks On 7 June 2022, the China National Intellectual Property Administration (CNIPA) began to solicit public comments on the draft amendments to the Measures for the Administration and Protection of Collective Marks and Certification Marks.  The main modifications are as follows:1. Modify the name of the regulations to improve the legislative purpose2. Further standardize the registration application behavior3. Strengthen the management requirements of the registrant and the user4. Increase the registration of trademarks containing geographical names and the proper use of provisions5. Promote the use of trademarks to enhance public service...
  • 点击次数: 14
    2022 - 07 - 08
    SPC Update: Recently, the Supreme People’s Court (SPC) issued a notice on the Appellate Jurisdiction of Cases Involving Invention Patent and Other Intellectual Property Contract Disputes. In the notice, the SPC adjusted the jurisdiction of appellate cases of contract disputes related to IP right from the IP tribunal of the SPC to local provincial courts. For more information, click here. Link:  IP court Update: The IP tribunal of the Supreme People’s Court (SPC) published a new case analysis on identification of functions feature in Utility Model patent. The case clarifies that non-structural features in the description and drawings of a utility model patent, which are indispensable for realizing the functions and...
  • 点击次数: 2
    2020 - 04 - 15
    During the epidemic prevention and control period, the China national trademark office endeavors to facilitate the receipt and acceptance by improving the working model and refining service measures in order to actively assist enterprises to resume production. In the first quarter of 2020, the office have received a total of 22,000 trademark registration applications and 14,000 follow-up applications, and processed 95 recordation applications of trademark right pledge to help companies raise 2.979 billion Chinese yuan.
× WeChat official account
Beijing Mingdun Law Firm
Copyright 2008 - 2020 Beijing Mingdun Law FirmRhino Cloud Provides Enterprise Cloud Services