Ms. Zhao graduated from Zhengzhou University and Sheffield University. She has more than 10 years of experiences in top intellectual property agencies, including China Sinda Intellectual Property Ltd., Chang Tsi & Partners, Bird & Bird LLP.

Ms. Zhao represented a wide range of multinational companies in their IP prosecution and enforcement matters in China, highly skilled in trademark applications, searches, license, assignment, oppositions, invalidations, review of refusal, administrative litigations, due diligence, trademark strategy design, notarization and domain name disputes resolution.

Ms. Zhao has served both celebrated foreign law firms and multinational corporations, including Bird & Bird LLP, Allens, Alston & Bird LLP, Hudabeauty, Kempinski Aktiengesellschaft, Lloyd Shoes GMBH, Monster Energy Company, Johnson & Johnson, 3M, Charles Schwab, Campbell Soup, Banyan Tree Hotel, Barclays Bank PLC, etc.

Experiences Highlights:

1. Represented Nokia Corporation to successfully invalidate a fraudulent trademark registration“NOAIN”;

2. Represented an Italian cheese brand to successfully oppose a conflicting trademark by arguing that the client's cheese is the products of Protected designation of origin (PDO) recognized by the Italian government and WIPO;

3. Represented an Australian skincare brand to successfully oppose a pirated mark by arguing the client's prior name rights;

4. Represented an American umbrella brand to successfully oppose a trademark pre-emptively applied by its authorized manufacturer in China;

5. Represented a luxury hotel brand to successfully oppose a pirated trademark by arguing its prior copyrights and reputation;

6. Represented an American health products brand to successfully invalidate a priated trademark registration by demonstraing the principal-agent relationship between the two parties;

7. Represented an European medical apparatus brand to successfully tackle a non-use cancellation challenge by conducting online media reports and onsite purchase to prove its promotional and sales activities in China.